Tag Archives: PEFC

Analysis

The role of wood in beauty packaging

29 May 2013

russia after fire

In the beauty sector, wood is trendy among luxury brands today. Adding a wooden cap or sleeve to the packaging adds prestige to high-end perfumery and cosmetics brands. This material brings a host of benefits, such as a high perceived value, sensory appeal and sometimes even an extended life beyond the use of the product. [...]