Tag Archives: paint

Household

Dulux updates packaging

30 May 2012

Dulux_4 filary

The decorative paint market has become a very competitive area, but however less diversified. Producers have come to offer similar product concepts, use similar colour codes and communicate similar parameters and benefits. Given this homogeneity, changes had to be introduced so that Dulux brand could stand out.
Akzo Nobel, the producer of Dulux brand, decided to [...]

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