Tag Archives: organic

Analysis

Sustainable brands need to position themselves correctly

5 Apr 2013

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A major challenge that organic and sustainable brands face is how to break through the green glass ceiling. How can such brands break out of their niche status and gain a mainstream following? How can they maintain their core green values, diagnosis whilst appealing to wider consumer groups?

A small group of consumers comprise most [...]

Food and beverage

Serbian milk goes back to basics in design

9 Jan 2013

Panon milk Serbia

The Serbian brands of organic and non-organic milk, generic yogurt and kefir called Panon? and Biopanon? have been given a completely new brand identity which will certainly make them stand out on the shelf – or in this case to be more precise, the refrigerator.  They are produced in 0.5 and one litre packaging.
Clearly this is [...]

Food and beverage

Serbian fruit producer emphasizes organic origin

9 Jan 2013

foodland serbia 1

Serbian food company Foodland which produces fruit products last year updated its range to emphasize the organic origin of the food by changing the visual images and its brand identity.  
The work was carried out by Novi Sad based Peter Gregson.
 

Analysis

Eco labels in the food industry not always what they seem to be

9 Jan 2013

foodland serbia 1

The number of eco-labels in the food industry is likely to continue to proliferate in 2013. Over 200 seals and logos represent some ecological, search ethical, remedy ingredient or sustainability attributes in the global food industry. The mushrooming number of eco-labels could have adverse consequences.
The majority of eco-labels in the food industry are [...]

Analysis

European Natural Brands Focus on Distribution as Growth Rates Slow

13 Nov 2012

Natural & organic personal care brands are focusing on distribution as growth in the European market slows. New research by Organic Monitor shows single-digit growth is occurring in the European natural & organic personal care products market for the first time this year. The growth rate has dropped from double-digits because of the debt crisis [...]

Food and beverage

Organic tea wrapped in compostable materials

3 Jul 2012

Lebensbaum Earl Grey

A compostable cellulose-based material has been chosen by Lebensbaum, check decease pills to pack its range of organic teas.
Founded in Germany in 1979, viagra Lebensbaum is a pioneer in the production of organic tea, recipe coffee and herbs. The company?s success has been built on a combination of pure tasting [...]

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