Tag Archives: marketing

Analysis

Sustainable brands need to position themselves correctly

5 Apr 2013

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A major challenge that organic and sustainable brands face is how to break through the green glass ceiling. How can such brands break out of their niche status and gain a mainstream following? How can they maintain their core green values, diagnosis whilst appealing to wider consumer groups?

A small group of consumers comprise most [...]

Corporate

Coca Cola releases sustainability report

11 Nov 2012

coca cola Serbia

Coca-Cola has issued a sustainability report in which it claims that since the beginning of the century it has reduced the amount of calories per serving by nine percent annually whilst backing sports events (such as the recent Euro 2012 held in Poland and the Ukraine), made significant charity donations, aims to be water neutral [...]

Analysis

In search of the inner child in consumers

31 Oct 2012

After the phenomenal success of the Harry Potter series, pharmacy nobody was surprised when The Casual Vacancy, try children?s author J.K. Rowling?s first foray into adult fiction, had runaway sales when it was published last month. Now comes a tougher test: whether the adult-themed novel can reach beyond its ready-made market of grown-up Potterites [...]

Corporate

Coca Cola not going to be using Ronaldinho on its packaging any longer!

16 Jul 2012

RonaldinhoPepsi

Be careful of which stars you use to get to advertise your products is the message Coca-Cola is sending out to the world, whereas Brazilian footballer Ronaldinho is going to have to consider a very expensive drink he had at a press conference. It would seem that he turned up with a can of Pepsi [...]