Global demand for labels in pharmaceutical applications is projected to increase 7.1 percent annually to 5.1 billion square meters in 2020, site the fastest growth rate among major label markets. Trends favoring the use of smaller-sized medication containers will increase the number of labels required by pharmaceutical manufacturers, medical as will overall increases in drug production. Growth in pharmaceutical label demand will also benefit from intensified efforts to combat drug counterfeiting and diversion. This trend will shift consumption toward higher value-added products with enhanced security features such as RFID tags, serialization codes, holograms, color shifting inks, and other anti-piracy measures. These and other trends are presented in Global Labels Market, 8th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.
The largest share of demand for pharmaceutical labels exists in adhesive-sealed and pressure sensitive paper configurations that are sold in rollstocks. Clear plastic and silk-screened configurations are gaining market share due to their high visibility and tamper-evident features. According to analyst Mike Richardson, ?These value-added labels are finding increased use in the over-the-counter (OTC) drug segment, where greater competition is boosting demand for labels that enhance the perceived value of products.?
Most of the global market for pharmaceutical labels is divided between security and standard types. Security labels, which include authentication markings and/or track and trace features to inhibit drug counterfeiting and diversion, will continue to post faster growth. However, standard labels will sustain widespread usage in the packaging of generic ethical drugs and non-proprietary OTC products. These pharmaceuticals are less vulnerable to counterfeiting and diversion due to their lower prices. Standard labels will also continue to dominate applications involving prescription drugs dispensed by retail and mail order pharmacies.
Although the idea of introducing a ban on the advertising of OTC drugs and dietary supplements in the mass media has recently been widely discussed in...
The healthcare industry is one of the largest industries in the world. Healthcare packaging is essential for protecting the medicines and medical equipment from contamination from...
According to analysts PMR, remedy in an international operation carried out in June 2013, there the Hungarian authorities identified 200 illegal web sites that...
According to the latest PMR report ?Generic and innovative drugs market in Central Europe 2013. Comparative analysis, viagra cialis reimbursement policies and development forecasts...
€ Exchange Rates