Pressure sensitive label producer upgrades software

31 May 2012

EFI has announced that label and packaging provider Whitlam Label has selected EFI Radius as its new MIS/ERP software.

In business for 55 years, Whitlam Label produces pressure-sensitive labels primarily for the automotive and durable label markets. The company has experienced steady growth over the years, and their old EFI PSI™ system was no longer meeting their business management needs.

“After taking a close look at EFI Radius, we selected the system because of its specific focus on labels and packaging, the stability of EFI as a service provider, and the scalable nature of the platform that will allow it to grow with us as our business grows,” said Alex Elezaj, chief operating officer at Whitlam Label. Their plant in Detriot, Michigan (USA) will run the Radius software, which is expected to be fully implemented by early fall.

“The real-time data collection and business intelligence will be huge, allowing us to make more informed, proactive business decisions,” continued Elezaj. “We’ll be able to dig into how the presses are running, look at operator performance, see profitability information, and more, which will enable us to be more efficient and to provide even higher levels of customer service.”

“One of the greatest strengths of EFI Radius is its robust business intelligence system that is unmatched in the market today,” said David Taylor, general manager of EFI Radius. “With the many standard BI tools that come with Radius, our customers are empowered with information to help them transform their operations.”

EFI Radius is a powerful ERP software platform designed to enable end-to-end, automated business process management from order inquiry to cash receipt for label, flexible packaging, converting and folding carton businesses. EFI Radius offers a high degree of flexibility to manage the unique requirements of printing and packaging companies to help optimise and automate sales estimating; production planning, scheduling; materials management; shop floor data collection; job costing; time and attendance. It also offers comprehensive and intuitive reporting and business intelligence capabilities. For more information, visit


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