Award for premium pet food packaging

15 May 2012

In the premium pet food packaging market, for sale extraordinary designs and prints are a must to successfully differentiate at the point-of-sale. To achieve this, the innovative finishing effects by Mondi Lindlar up-value laminates and pre-made packaging. One of these solutions has now been awarded at the DuPont Packaging Award 2012. The exclusive design of Interquell’s Happy Dog pet food packaging was accentuated by using stamped silver 3D lettering, matt OPP film and a high-definition flexo printed packaging motif and won the jury over.

“The use of embossing, one of the most interesting finishing processes for printed products, is an excellent way to make consumer packaging stand out”, Stefan Gutheil, managing director Mondi Consumer Packaging, states and continues, “it can be used not just for lettering and logos but also for picture elements and entire images, with impressive results. Mondi Lindlar has been one of Europe’s pioneers in introducing hot foil embossing for pet food laminates. In addition, the high-definition flexo print technology results in images with sharp definition of contours and strong colours giving the pet food pack an even more appealing look”, Gutheil explains.

The 24th DuPont Packaging Awards were reviewed and judged in March by an independent panel of international jurors such as brand owners, converters, retailers, government as well as experts in the field of packaging design and materials. The award emphasises the leading position of Mondi Coatings & Consumer Packaging in the field of innovative packaging for the pet food and consumer packaging market.

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