Fruit Logistica visited by 75k people

27 Mar 2017


More than 75,000 trade visitors – 5% more than last year – from over 130 countries experienced a unique global gathering of the fresh produce industry from 8 to 10 February 2017.


According to Messe Berlin CEO Dr. Christian Göke: “FRUIT LOGISTICA 2017 marked another milestone in its 25th anniversary year. Even more important than the increase in the number of visitors is the optimism in the sector – which was clearly noticeable in the exhibition halls on all three days of the fair.”


More than 3,100 exhibitors from 84 countries presented a comprehensive market overview of the fresh produce sector. Along with negotiating and concluding business transactions, exhibitors emphasised the importance of global interest in the trade event.


The three days of FRUIT LOGISTICA offered many opportunities to set the stage for a successful business year. Some 43% of exhibitors signed business deals during the trade fair; 86% expect follow-up business to range from satisfactory to very good.


Maintaining customer relationships, showcasing companies and generating new business are some of the main objectives set by FRUIT LOGISTICA 2017 exhibitors.


Some 98% of trade visitors reported positive business results from the trade fair; 90% said they planned to return, and 96% said they would recommend the event to others. 80% managed to establish new business contacts and 39% signed new contracts during the exhibition. More than three-quarters of trade visitors expect the contacts made in Berlin will result in post trade-fair sales.


The trade specialists at FRUIT LOGISTICA 2017 were characterized by their internationality and decision-making authority. Some 82% of them came to Berlin from outside Germany. The level of decision-making authority among trade visitors remained high again this year. More than two-thirds reportedly work in management positions.

The largest trade visitor groups included fruit and vegetable growers, representatives from import/export companies, and representatives from the wholesale and retail trades.

The next edition of FRUIT LOGISTICA will take place on 7-9 February 2018.


Statements from FRUIT LOGISTICA 2017 exhibitors


Elisa Macchi, Director, CSO Centro Servizi Ortofrutticoli, Italy:

“Our exhibitors are more than happy and already very satisfied with the business conducted on the first two days of the trade fair. This is where they meet customers from around the world. Generating new contacts in the Asian market is especially important, which is why we are planning to appear at ASIA FRUIT LOGISTICA and the FRESH PRODUCE FORUM CHINA.”


Mark O’Sullivan, Managing Director, BanaBay Limited, Great Britain:

“Our appearance at FRUIT LOGISTICA benefits us every year. Nowhere else can we meet so many customers. The trade fair helps us gain more visibility for our brand.”


Ute Stickel, Marketing and Communication Manager Europe, IFCO Systems:

“This is our 21st appearance at FRUIT LOGISTICA. For us, this is the leading trade fair. It helps us build our image and maintain our portfolio. The overall atmosphere is very pleasant – ideal for holding talks.”


Alexander Román , Director & Trade Commissioner, North Europe, Procomer, Costa Rica:

“Throughout the year, we appear at trade fairs in Holland, Spain and the United States. But FRUIT LOGISTICA is the best for us. We’ve had great results. A number of business deals are moving forward nicely and others are already signed – which makes us very happy.”


Ali Kavak, Management Board Chairman to the Mediterranean Fresh Fruit and Vegetable Exporter Unions and Turkish Citrus Promotion Group:

“FRUIT LOGISTICA is a great place to present Turkey and Turkish companies. It also gives us a chance to explore the steadily growing and rapidly changing demands of our customers.”


Eduardo Ferreyros Küppers, Minister of Foreign Trade and Tourism, Peru:

“FRUIT LOGISTICA is the most important place for exhibitors to showcase their products. We chose this trade fair as a launch pad for our ‘Peru Super Foods’ global brand campaign.”


Christof Flörchinger, General Manager des Saatguterzeugers Enza Zaden Deutschland GmbH & Co KG:

“We had good discussions with our key accounts and new customers. As a global company, we expect to see sales growth in all business segments across all regions. We’re returning home with a very, very positive feeling.”


Bert Haffmans, Sormac, Managing Director of Sormac B.V., a Dutch vegetable processing machine manufacturer

“FRUIT LOGISTICA is the best of its kind, anywhere in the world – far ahead of the other trade shows. The key is its increasingly international scope. We met with customers from almost all countries where fresh convenience plays a role. We signed a number of business deals after our appearance in 2016 and are looking forward to many more this year.”


Mario Slunitschek, Manager, EDEKA Fresh Produce Division:

“FRUIT LOGISTICA was a huge success for EDEKA again this year. Together with buyers from wholesale companies, we had numerous talks with growers and suppliers from around the world.”


Jorge de Souza, Project Manager, Frutas do Brasil:

“We are absolutely satisfied. Our exhibitors had more business than last year. Based on export figures, 85% of total volume and 90% of sales are from FRUIT LOGISTICA. This is where our producers do most of their business.”


Michaela Schneider, Business Development Manager, Fyffes B.V.:

“FRUIT LOGISTICA was another very successful event for us and a good platform for communicating with players across the supply chain.”

Shareen Zarkani, Head of Reefer Management, Maersk Line, Denmark:

“FRUIT LOGISTICA is a great opportunity to interact with customers across the globe and to discuss how we can support their growth strategies.”


Ger van Burik, Exhibition Coordinator, Holland Fresh Group:

“Our exhibitors are very satisfied. That’s what they told me on my tour of the booths. They managed to do good business and this was also reflected in the number of requests we received for the Dutch pavilion: We had more applicants than slots.”


Dr. Christian Weseloh, Managing Director, BVEO Bundesvereinigung der Erzeugerorganisationen Obst und Gemüse e.V.:

“As in past years, we are once again very satisfied with FRUIT LOGISTICA. Our joint stand with the German growers’ associations was the main attraction in Hall 20. We’re already looking forward to 2018.”


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