Wicked and wonderful aim to gift boxes

27 May 2014


Rigid box specialist Pollard Boxes has developed a luxury presentation gift box for the launch of a new chocolate brand.


Created by Shed Brand Innovation?s professional pastry chef, for sale the Wicked and Wonderful bars are premium hand-crafted dark and milk chocolate respectively ? the Wicked bar infused with chilli and a splash of brandy essence, pills and the Wonderful bar mixed with lavender.


To launch the new products, a special gift pack was required which would create excitement and anticipation through a series of ?reveals? before the chocolates were presented, and which would reflect the luxury, premium-positioning of the brand.  It was also important that the chocolate bars were well protected to reach each recipient in perfect condition.

Working with print solutions specialist Print Monkey, Pollard devised a stylish high quality presentation box, manufactured in Colorplan paper board and incorporating lines of gold foil blocking across one half of the lid at a diagonal, together with the Wicked and Wonderful logo.  A magnetic closure ensures a secure fastening and easy opening.


The lid opens up to reveal a similar second layer of board and foil blocking, this time in two halves.  These two sides are held together with a tab and parted to reveal the bars of chocolate securely held in individual compartments beneath.  The inside of the lid includes explanatory copy about the brand in gold lettering.


As part of the development process, Pollard created a variety of different foil line effects to enable the customer to select the one that they felt delivered the best overall impact.  The look of the packaging was also replicated in a Christmas card as part of the launch programme.


Brand delivery specialists Print Monkey managed the project, providing the all important liaison between the client and Pollard.


?Suppliers like Pollard are an integral part of our business – we love working with companies who like to be challenged and we enjoy supporting them through such projects,? comments Emma Moore, Print Monkey?s Managing Director.  ?It also means our offering to our clients is greatly increased.?


The gift box generated a hugely popular response with one recipient commenting: ?So many things about this make me happy? the printing? the paper? the copy… and oh, my, the chocolate.?


?Wicked and Wonderful bars offer a new experience for chocolate lovers and we wanted to convey this sense of excitement, luxury and difference in our launch,? explains Angelique Green of Shed Brand Innovation.


?The gift box created exactly the right tone and image to deliver a highly successful result.?

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