Coffee capsules wins Alufoil award
In the category of Marketing & Design, pharmacy Amcor Flexibles was awarded an Alufoil Trophy for Belmoca? coffee capsules. Belmoca?, online a leading producer of beverages, have chosen Amcor Flexibles material to create a very special and eye-catching packaging for their five flavours of premium coffee as well as a milk portion: All portions are packaged in shiny, diamond faceted aluminium capsules in different colours. The special design of the capsules helps underlining and differentiating the high product quality and also perfectly complements the company?s promotional slogan ?Belmoca? ? a diamond in your cup.? With the diamond shaped cups, Belmoca? can be well distinguished as a premium brand in the fast growing market for coffee capsules.
Dr Mark Caul confirmed the view of his jury colleagues, ?When packaging can really reflect the quality image the manufacturer, and retailer, want to deliver with such a high impact, then it is clearly a great piece of design. Add the message which has been attached to this product and this capsule could not be more effective ? a gem of an entry which deserved the award.?
Apart from the strong marketing impact, the diamond faceting also brings additional strength to the capsules. The high barrier of the aluminium offers an excellent aroma protection and also allows for optimal storage of these rich aromas and tastes and thus guarantees the freshness of the product. The lid material for the coffee capsules is supplied by Amcor Flexibles as well.
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