Carlsberg hoping lemon beer will be a hit

31 Mar 2014

Carlsberg Citrus

Carlsberg is launching a new type of beer called Carlsberg Citrus which not surprisingly is lemon flavoured beer.

Design of the materials to go with it has been the work of agency JWT.  It will be available in a 0.5 litre bottle, no rx thumb 0.5 litre can and a four pack of four cans.


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