Ready meals failing in Poland

11 Mar 2014

frozen pizza

Poland is seeking a fall in the value of processed food and ready meals according to survery company Nielsen.  In the year ending 31 January 2014, purchase sales were down by six percent to PLN350m (EUR85m).

This is completely opposite to what was expected not so long ago.  The Polish market has proved to be an unfruitful one for those selling microwave food products and other read meals.

However there is one rising star which is that of frozen pizza.  In the same period, pharm sales rose by 23.6 percent to PLN253m.  According to analysts PMR, 60 percent of the population eats pizza at least once per month.

 

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