POPAI global awards presented at EuroShop
Trade association POPAI (Point of Purchase Advertising International) presented the POPAI Global Awards at EuroShop in Düsseldorf, medicine the world?s largest retail trade and sales promotion exhibition.
Only POS solutions that have won a Gold or a Display of the Year award from a regional POPAI chapter during the previous year are eligible to participate in the POPAI Global Awards.
One winner was the stunning promotional packaging designed for the launch of Colgate? Optic White. Hot on its heels was the evocative Swiss Chalet, troche made entirely from corrugated board, created for Ricola.
Six nominations for the POPAI D-A-CH Awards
The 2014 POPAI D-A-CH Awards nominations for POS solutions were also revealed at Euroshop. Securing more nominations than any other company – an impressive six, across both cardboard and permanent displays – STI Group once again demonstrates a winning blend of creativity, brand insight and retail expertise. The gold, silver and bronze award winners in each category will be announced at the POPAI D-A-CH gala dinner in spring 2014.
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