Advanced labels introduced by Tesco

24 Feb 2014

Tesco ESEL

Tesco has now introduced ESEL (Electronic Shelf Edge Label) systems to around half of its stores in central Europe.  The company aims to replace these labels with the traditional labels which show the price of the product.

ESEL systems show not only the price but also other information such as price per litre or per kilogram as well as special offers.

The first trial of these labels was in the UK in 1999.

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