Interactive packaging worth USD4bn
Although the overall packaging industry was severely impacted by the economic recession, sick the interactive packaging market is gaining significant traction using the latest technologies and enhanced products. Globally, help interactive packaging is expected to exhibit a strong growth rate in mature markets and emerging markets. The former will benefit from technological advances spurring growth, and the latter from the influx of new technologies in addition to the rapidly expanding packaging market in general across areas of Asia, Africa, and the Americas.
Visiongain calculates that the global interactive QR coding and RFID packaging market will reach USD4.01bn in 2013 .
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