Real sees sales fall

17 Feb 2014

real romania

Hypermarket operator Real has seen its results collapse with a fall in sales of 16 percent to EUR2.6bn in 2013. However in central and eastern Europe the situation is much worse with sales falling by 55.5 percent to EUR359m when compared to EUR807m in 2012.  The reason for the fall in sales has been the closing of stores in Russia, cheap Romania and Ukraine as well as strong competition.

In Germany sales fell by 2.2 percent to EUR2.3bn although sales of private label goods increased from 15.5 percent to 15.8 percent largely through the expansion of products at the lowest cost.

Photo : Metro Group, Real Romania


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