Tesco and Carrefour have most recognised private labels in Poland
Tesco and Carrefour have the best recognised private label brands in Poland according to research carried out in December 2013 and January 2014.
SW Research found that Tesco private label products were bought by 64 percent of Poles whilst Carrefour products were sold to 61 percent.
Only five percent said that they never bought private label goods.
Respondents also claim that content and quality was important for more than half of them whilst the label was only 28 percent.
This suggests that Polish consumers are now beginning to accept private label and not just look for branded products. Furthermore it is an indication that there may be a market for high end private label.
Leave a Reply
€ Exchange Rates