Marks and Spencer using more PET over glass
Marks & Spencer is packaging its private label pickles in a pasteurisable PET jar rather than glass. The wide mouth jar was chosen because it offers the same crystal clarity as glass as well as delivering improved production line efficiencies and less environmental impact.
The pickles are supplied by food manufacturer G?s.
As G?s marketing director Anthony Gardiner explains: ?The clear plastic pickle jar has helped create an interesting point of difference in the pickled grocery market place. Our consumer research shows that they understand the benefits of a plastic container over glass but expect the same clarity as glass, malady as they are seeking to clearly see the product. This solution has allowed us to overcome this from a hot fill pickle perspective where historically we have struggled to find a jar of suitable clarity.?
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