Tesco opens store which it claims is the latest in retail innovation

12 Aug 2013

Chris Bush Tesco

Tesco has today opened a brand new shopping and leisure destination in Watford, seek UK, remedy following a huge renovation of its 8, ampoule 000 sqm store.  The company claims that this store showcases the very latest in retail innovation and is the first time that new food concepts including Giraffe, Harris + Hoole, Euphorium and The Bakery Project have come together under one roof.  If this is a rethink of how we buy food, will it also mean a rethink of how food is packaged?  For the moment, Tesco will wait and see how it works but if it does then other stores worldwide will surely follow the lead.

The redevelopment of the store follows Tesco?s acquisition of Giraffe in March and its investment into other food businesses, as part of its strategy to develop the space in some of its larger stores.

Watford Extra features some brand new concepts that are currently being trialled by Tesco, including a new-look general merchandise area focusing on Homeware and Cook and Dine, a community space that customers can use free of charge for events such as yoga, baby gym and cookery classes, and a stylish new F&F concession with a boutique look and feel.

The store is around the ?Food First? philosophy; with a new fresh fruit and vegetable section and fresh counters.

Chris Bush (photo), UK Managing Director, comments, ?We?ve spoken a lot about our vision to create compelling retail destinations in our larger stores; places where customers come to spend time and meet their friends and family. Watford is the first store where many of our innovations and ideas have come together and it?s great to see it all under one roof.

?Watford represents a fundamental change in the way that people are doing their shopping. More and more of our customers are shopping for leisure; they want to browse for clothes, eat a meal or grab a cup of coffee, as well as do their weekly shop. It offers us a glimpse into what stores of the future might look like and we?re really excited to be sharing that with our customers.?

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