More than 3,000 discount shops operating in Poland

30 Jul 2013


The number of discount stores operating in Poland currently exceeds 3, no rx 000 and may increase to 4, pilule 000 by 2015, according to forecasts from Market Side, a market research firm, Gazeta Wyborcza reported. Eventually, the country?s market may accommodate about 5,000 discounters. In 2012, Biedronka, Lidl, Netto, Aldi ? the four chains controlling the discount market in Poland ? opened a total of 344 stores (while in the prior year their combined number of openings was 293).
The Slaskie voivodship had the highest number of discounters (419) at the end of 2012, followed by Dolnoslaskie (299), Wielkopolskie (286) and Mazowieckie (276). In terms of saturation, Western Poland is far ahead of its eastern counterpart, which seems now to be a natural direction of discounter expansion. The province most saturated with discounters is Lubuskie, where there is one discount store per 7,800 residents, followed by Zachodniopomorskie voivodship (8,100 residents per discounter). Gorzow Wielkopolski with 22 discounters (one more than at the end of 2012) remains the most saturated city in Poland (5,600 residents per discounter).
With relatively high saturation in large cities, smaller and smaller towns are getting on discount chains? radars ? Biedronka opened 56 stores in towns with fewer than 20,000 inhabitants and 46 outlets in villages (while only 37 were in cities with more than 500,000 residents). Similarly, 13 of the 35 stores Danish Netto opened in 2012 were in small towns.

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