Vodka sales fall in Poland

29 Jul 2013


Sales of vodka have fallen in Poland by around EUR45m when the first six months of this year are compared to the same period of last year according to research analysts Nielsen.  Total sales came to around PLN4.8bn which represents a fall of around five percent.

Sales of flavoured vodka have also fallen by around one percent – despite a one percent increase in Q1 of this year.

One explanation of this could be due to high consumption of alcohol during Euro 2012 – of course we shall have to wait until later this year to see if this theory is born out.  The industry believes that demand for flavoured vodkas will begin to grow again, troche pharm nonetheless demand for clear vodka will undoubtedly continue to fall – one of the reasons why all producers are looking to increase their product lines as well as the attractiveness of the packaging and other marketing ploys to gain customer attention.

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