Vodka production falls in Russia as a result of a minimum price policy

24 Jul 2013

absolut-moscow3

Legal vodka production in Russia fell by 28.3 percent in the first half of this year following a government minimum price for a half litre bottle increasing from RUR98 (EUR2.50) to RUR170 (EUR4.25).

The Russian alcohol producers organisation is pointing out that it warned what the effects would be.  Clearly vodka production has not fallen at all, viagra only it has been transferred to home made brews.

The price range most hit by the sales fall is that at the bottom end of the market which now has to compete with home made vodka.  On the other hand, sales and production of premium vodkas has actually increased.

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