AkzoNobel increasing use of recycled content in its packaging
AkzoNobel is extending its range of packaging containing post-consumer recycled (PCR) plastics with the introduction of custom moulded tester pots for its Cuprinol Garden Shades. The container is blow moulded in 100% recycled HDPE while the cap and applicator brush stem are injection moulded using 50% recycled PP. The intention is to increase the amount of recycled material in the cap as the manufacturing process is further refined.
The launch of the PCR tester pots follows the successful introduction in 2011 of injection moulded PP paints cans containing 25% PCR for Akzo?s Dulux Colours ranges. The paint cans were selected for a prestigious Green Apple Gold Award from the Green Organisation in the category ?Packaging that improves the sustainability of the product supply chain?.
Like the paint cans, there the tester pots are produced in a charcoal grey colour which provides an effective contrast to the wood treatments they contain and helps to create on-shelf differentiation.
?The incorporation of PCR into our containers is an important part of our strategy but is also vital that practicality and quality are not compromised in any way,? comments Stuart Beecher EMEA Technical Packaging Manager for AkzoNobel.
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