Gardening manufacturer seeks to go lightweight

29 Apr 2013

rpc2013.062 UKSC and MR Evenflo pic 1

Westland?s new Aftercut Even-Flo lawn spreader has an inter-changeable handle with integrated spreading chute.  This to ensure the most even spread of granules during spreading, search for the dispensing system to be reusable, and for the refill bottle to be as lightweight and cost-efficient as possible.

Westland?s Aftercut Even-Flo spreader is the next generation of lawn spreaders, created to help gardeners revitalise, rejuvenate and bring more life to their lawns.  To reflect this positioning, the company required a pack that is market leading in its functionality and design.

The new pack was designed by Webb deVlam.  The container features curved lines and a large labelling area for effective impact on-shelf.  The interchangeable handle latches onto the container and then flips open for distribution of the granules; it can be easily transferred to refill packs and used with any of the four Aftercut lawncare products.  The handle employs a dispersing ball device within the nozzle, which creates a perfect, even spread of granules across the lawn for the best results.

The container is blow moulded in HDPE. Manufacturing techniques help to maintain the strength of the pack while minimising its overall weight to ensure ease of handling for the end consumer.  Hi-tech injection moulding equipment produces the polypropylene dispensing handle, as well as transit caps and baffles for the refill packs.

Westland?s Aftercut is available in four versions ? 3 Day Green, All in One, Lawn Thickener and Patch Fix. The launch is being supported with a GBP1m TV campaign.

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