Russian design for the Russian market for vodka bottle

12 Apr 2013


Pernod Ricard and Russian fashion designer Alena Akhmadullina have developed what they think is a collectable bottle for Absolut Moscow in a limited edition that pays tribute to Russian clutural heritage. This bottle, available only in Russia, features a striking, dynamic, and fairy-tale inspired design, and will be on shelves during a limited period of time this month.

The bottle is designed to make Absolut closer and more appealing to Russian consumers by presenting Russian culture codes in new, creative ways, the bottle celebrates the revivalism of traditional Russian culture. Beautiful, traditional architecture, collected from several parts of Moscow, are contrasted with a glimpse of Russia’s future.

To express the combination of tradition and cutting-edge design, Absolut turned to one of Russia’s most successful designers. Alena Akhmadullina is known throughout the international fashion scene and celebrated for her artistic expression and her bold, ornate and elaborate prints and dresses. Ms.  Akhmadullina finds inspiration in everything from Moscow – Baroque architecture and Russian fairy tales, to Paris runways. “With my fashion line, I try to break down stereotypes to combine the old and the new, to mix Russian audacity with European style. When Absolut asked me to design the bottle I immediately saw an interesting opportunity – to look at the iconic bottle through the prism of Russia, and at the same time look at Russia through the prism of Absolut.”

The resulting design features a modern Moscow cityscape on the front, with traditional buildings visible on the backside through the glass. The new urban scenery is glossed in an elaborate style reminiscent of traditional Russian paintings. As you turn the bottle around, the city goes from present to past to present again.


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