Heineken sets environmental targets it does not yet know how to reach
Heineken has published its 2012 Sustainability Report and has set targets for the next four years to focus on protecting water resources, reducing CO2 emissions, sourcing sustainably and advocating responsible consumption.
Heineken’s CEO, Jean-François van Boxmeer, in a rare show of honesty in today’s corporate hype admitted that although the company had set ambitious targets it does not yet have all the answers on how to meet them.
The company claims to have already made progress in reducing environmental impact and says that it is on target to achieve the goals set for 2020 related to the water and energy efficiency of its breweries, offices and warehouses, and 93% of its new fridges are green.
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