MAP and CAP business worth over USD10.4bn last year

6 Feb 2013

Papai Hus

A change in consumer trends and a surge in the growth of the emerging markets have created permanent shifts in the packaging market. The consumer is now demanding prolonged shelf life because of issues of cost and waste. The retailers and manufacturers are happy to satisfy this demand through MAP & CAP which provides a number of benefits, sovaldi including increased distribution networks.

The immaturity of the MAP & CAP market means that 2012-2022 will be an important decade for the sector. The MAP & CAP market will either flourish during this period, largely due to growth in the developing markets, or it will flounder due to cheaper alternatives being discovered. Visiongain expects the MAP & CAP will reach a global market value of USD10.42bn in 2012.

Environmental awareness campaigns have been a recent phenomenon and have helped to galvanize the demand for MAP & CAP. The use of MAP & CAP results in longer shelf life and this means that consumers are less likely to waste food stocks still fit for consumption. The manufacturer also produces less waste by reducing the product replacement. Environmental benefits are realised from the perspective of both consumer and manufacturer.

The developing economies will play a crucial role in the development of MAP & CAP over 2012-2022. The value of these markets will increase dramatically and suppliers are expected to shift their focus from the developed economies to the developing economies. Innovation is expected to be most prevalent in the more mature regions. The Japanese MAP & CAP market, in particular, will see a high level of innovation due to the Japanese consumer being more receptive to innovative products and combined with the speed with which new products are brought to market. Oxygen scavengers are also expected to see strong development and this will be due to a global desire to reduce oxygen levels in MAP & CAP.

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