Metal packaging market worth USD96bn
The inertness, discount non-permeability and non-reactive nature of metal have made it an important component in the global packaging market. Aluminium and steel are used for several packaging applications, in various end-use markets such as food, beverages, healthcare, personal care, paint or industrial chemicals. For many consumer goods, packaging is also an essential way of differentiating the product to attract consumers. The feel of the material and the recyclability of metal have made it a popular choice for many producers.
Analysts Visiongain calculate the global metal packaging market was worth USD96bn in 2012.
Various consumer trends drive metal packaging demand. Increasing time-pressures and population aging increase demand for convenient food packaging . Growing environmental concerns move consumers and producers towards recyclable packaging materials . Rising health awareness also benefits nutrient-retaining packaging . All these three consumer-driven trends increase the demand for metal packaging.
A further metal packaging growth driver emerges from the developing world. Higher income levels, a structural shift towards consumption and consumer-preference towards packaged food products in emerging markets will increase demand for all packaging solutions. The tamper-proof nature and ambient storage opportunities of metal packaging further enhance its market potential in developing countries.
Metal packaging market growth is restricted by both economic and consumer factors. The current euro-zone crisis has reduced consumer and producer confidence, and if a double-dip recession emerges, metal packaging markets will be affected negatively. Fluctuating raw material and energy prices make production and transport of metal packaging more expensive and less competitive . Bisphenol A related concerns may also damage metal packaging market prospects if consumers shy away from metal food and beverage packaging in favour of BPA-free glass or paper/board packaging. Developing alternative can linings may also strike metal packaging producers badly, particularly for small- and medium-sized companies.
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