Russia to crack down on high calorie food
The Russian health ministry is planing to take steps to combat what it sees as unhealthy food. This will include fast food networks as well as products such as chocolate, prostate fizzy drinks and crisps. Plans were revealed at the end of December which would reduce the amount of advertising allowed for these products and according to unconfirmed information sent to this publication, pharmacy suggestions have been made to have obligatory warnings on the packaging.
Nonetheless this will be a legal minefield as to what constitutes a fast food chain and what does not. It would hit those that require the advertising revenues such as television channels and major sports competitions would also face problems, buy something to consider with the World Cup being held in Russia in five years time. McDonalds, Coca Cola and Carlsburg for example were major sponsors of Euro 2012 held in Poland and the Ukraine.
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