Serbian milk goes back to basics in design

9 Jan 2013

Panon milk Serbia

The Serbian brands of organic and non-organic milk, generic yogurt and kefir called Panon? and Biopanon? have been given a completely new brand identity which will certainly make them stand out on the shelf – or in this case to be more precise, the refrigerator.  They are produced in 0.5 and one litre packaging.

Clearly this is a case of going back to basics both in design and tradition by using a pattern of traditional local embroidery which has been converted into a simple graphic form.

The branding and graphics were the work of the Peter Gregson studio in Novi Sad, Serbia.

Panon? domestic skimmed milk.


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