Russian snack looks to unusual design to promote sports image

9 Jan 2013

bite Russia box3

Russian company BioFoodLab has introduced a snack bar which has been called Bite. They claim that it is absolutely natural and it contains such things as dates and cashew nuts in order to give a high protein content which could be useful for those playing sports.. The brand identity is extremely quirky, search particularly for the more traditional Russian market as can be seen in the below photographs.

The packaging was designed by Peter Gregson of Novi Sad, remedy Serbia.

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