Auchan to increase private label offering

23 Nov 2012


According to the Polish, health Auchan intends to increase the amount of its own label products.

?It will be done slowly and in our own time,? the portal quotes the press spokesperson of Auchan, Dorota Patejko, as saying.

In Poland, Auchan has around 1,390 of its own label products on offer, which is only a little less than it has in France.

Most of these products are in the mid range, although it has also introduced a bio range designed to indicate that the products are actually ecologically produced.

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