Vegetable producer changes from tin and glass to squeezy plastic

7 Aug 2012

Serbosco pic

One of Italy?s leading manufacturer of creamed vegetables has become possibly the first producer to pack its products in squeezy plastic bottles. Serbosco Srl says the new packaging delivers important brand image, thumb safety and convenience benefits.

The company has selected the 670ml ?top down? Orion bottle from RPC Corby with a 38mm valveless cap from RPC Halstead. The multi-layer polypropylene bottle incorporates an inner layer of EVOH to prevent oxygen ingress and provide a minimum of 12 months shelf life for the products, cure which are also pasteurised during the filling process.

The bottle is lightweight for easy handling by the consumer and its squeezy properties ensure simple dispensing and accurate portion control. A colourful full body sleeve featuring the main ingredient for each variety creates strong brand image and on-shelf appeal.

The Serbosco Creamed Vegetable range includes Radish, rx Artichoke, Pepper, Porcini Mushroom, Asparagus, Butternut Squash and Truffle. The creams can be used as a starter or accompaniment, or as a topping for bruschettas, pizzas and canapés.

The company has been supplying the products in glass bottles and tin cans but wanted a more modern and convenient format to refresh the brand and further enhance its quality image.

?The convenience and high resistance to shattering of the Orion bottle are appreciated by our consumers and these features are equally valuable during the filling and distribution process,? comments Gian Domenico Cappellaro of Serbosco Srl.


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