Polish chocolate producer investing in expansion

15 Jul 2012

Polish confectionery manufacturer Wawel is to invest EUR9.5m in increasing its production capacity.  Funds are to be used in developing its real estate, production and packaging.

Timing for this investment however has not been the best.  The market for Wawel’s products is not increasing as quickly as thought would happen.  In the twelve months up to March 2012, the value of the market increased by 6.4 percent whilst the quantity of products sold increased by 3.9 percent.  Nonetheless Wawel believes that by increasing production capacity and thus cutting costs together with clever marketing and attractive packaging it should be able to stay ahead of the competition.


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