LeClerc to concentrate on ‘bio’ products
The E. Leclerc retail chain is to concentrate on bio products in all its stores. The company has noted that demand for this type of product has increased by around thirty percent per year in Poland for example, whereas total turnover increased by around 5.2 percent last year in that country.
LeClerc is increasing the range of ‘healthy’ food as well as food which is gluten free and for diabetics.
This is an interesting move for a large retail operator and one cannot deny that it is a brave and imaginative decision. Whether or not the company is going to follow up with packaging its private label products in ‘eco’ packaging we were not able to learn, nonetheless it would be a logical move.
Photo: Bio products from Slovenia
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