Carlsberg scored at Euro 2012
Other than their victory over Holland, check cheap Denmark did not have anything to celebrate at Euro 2012. Nonetheless Carlsberg did very well with an increase of forty percent over their score for Euro 2008 in the stadiums and fan zones in Poland and the Ukraine.
The fan zones were extremely good for them, clinic especially as the sale of other beers was banned as was bringing any drinks at all to the games. The security was there to ensure that only Carlsberg and Coca Cola was drunk!
The company offered products in special packaging in markets in both Europe and Asia. In host country Poland, Carlsberg has a 18 percent market share although that is likely to grow this year because of the football.
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