CEE shoppers prefer modern retail formats
Modern retail formats remain popular in Central and Eastern Europe (CEE) despite the economic crisis. 68% of shoppers in the region claim that hypermarkets, pilule supermarkets and discounters are the places at which they spend the most substantial amounts on groceries.
According to research carried out by Incoma GfK in 2010, 30%, or 44.3 million shoppers, in the 11 monitored countries of the CEE region, including the shoppers themselves and other members of their households, prefer supermarkets as the main FMCG retail channel. The most substantial proportion of shoppers who prefer supermarkets is found in Ukraine and Slovenia (52% and 50% respectively), and these are followed by Croatia (44%).
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