Paint packaging and logo completely changed to meet market competition

1 Jul 2012

According to marketing director Tomasz Kosiński, the new packaging is designed to show innovation.

‘In the past few years the market has completely changed. There are many modifications of existing products as well as completely new products. This has meant that a completely new look was required aimed at getting the message across in a clearer way. Whereas the logo was known it needed updating in order to communicate a much wider product range,’ said the packaging designer.

The new packaging will be gradually introduced to the market starting with the satin range, natural colours and paints for kitchens and bathrooms.

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Paint packaging and logo completely changed to meet market competition

1 Jul 2012

Sniezka_Barwy Natury

The Polish paint brand  Śnieżka has brought out a completely updated range of paint packaging as well as completely changing its logo.  This was clearly brought about in the face of competition.

According to marketing director Tomasz Kosiński, the new packaging is designed to show innovation.

‘In the past few years the market has completely changed. There are many modifications of existing products as well as completely new products.  This has meant that a completely new look was required aimed at getting the message across in a clearer way.  Whereas the logo was known it needed updating in order to communicate a much wider product range,’ said the packaging designer.

The new packaging will be gradually introduced to the market starting with the satin range, natural colours and paints for kitchens and bathrooms.

 

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