Pepsi takes the back door to jump on the Euro 2012 bandwagon
An advertising campaign has just began for Pepsi which has signed up Arsenal and Polish national goalkeeper Wojciech Szczesny to advertise their brand and whose image will be used on their packaging. Obviously Pepsi will not be using the trademarks of the forthcoming Euro 2012 competition as that honour goes to Coca Cola but it will be absolutely clear what the message is, prostate help especially as one of the stars of one of the two hosts will be backing a rival to the official sponsor.
Szczęsny will be supporting the full range of the products of Pepsi-Cola General Bottlers Poland.
Pepsi has in the past used a number of football stars on its packaging including Euzebiusz Smolarek, viagra Lionel Messi, Fernando Torres and Frank Lampard.
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